Email Sequence Structure Options

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Explore multiple email sequence structures and evaluate for engagement and conversion.

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Explore sequence structures for {{sequence_purpose}}.

Structure 1 - Linear Value Ladder:
Email flow: Value > Value > Value > Soft Ask > Hard Ask
Pros: Builds trust before selling
Cons: Slow to convert
Best for: High-consideration purchases

Structure 2 - Problem-Solution Arc:
Email flow: Problem > Agitate > Solution > Proof > CTA
Pros: Classic persuasion framework
Cons: Can feel formulaic
Best for: Clear pain point products

Structure 3 - Story-Driven:
Email flow: Hook > Context > Journey > Transformation > Invitation
Pros: Emotional connection, memorable
Cons: Requires good story
Best for: Brand-building sequences

Structure 4 - Educational Series:
Email flow: Lesson 1 > Lesson 2 > Lesson 3 > Application > CTA
Pros: High value, positions expertise
Cons: Requires substantial content
Best for: Complex solutions

Structure 5 - Hybrid/Modular:
Email flow: Adaptive based on engagement
Pros: Personalized experience
Cons: Complex to build
Best for: Sophisticated automation

Evaluate for {{audience}} and {{goal}}.
Recommend structure with email-by-email outline.

Details

Category

Writing

Use Cases

Email sequence designMarketing automation planningNurture campaign architecture

Works Best With

claude-opus-4.5gpt-5.2gemini-2.0-flash
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Email Sequence Structure Options | Promptsy