Annual Content Strategy Development

Develop annual content strategy for {{brand_name}} in {{year}}.

Phase 1 - Strategic Foundation:
What are the business goals for {{year}}?
How does content support these goals?
What resources are available?

Phase 2 - Audience Mapping:
Who are our content audiences?
What does each audience need at each funnel stage?
What content gaps exist for each?

Phase 3 - Thematic Planning:
What are the 4-6 content pillars?
How do pillars connect to product and business goals?
What seasonal or industry moments matter?

Phase 4 - Format and Channel Strategy:
Which formats for which purposes?
Channel priorities and integration?
Repurposing and amplification strategy?

Phase 5 - Production Planning:
Quarterly content volume by type?
Team capacity and outsourcing needs?
Tools and workflow requirements?

Phase 6 - Measurement Framework:
KPIs by content type and goal?
Reporting cadence?
Optimization process?

Create the complete strategy document.