Event Marketing Strategy Development

Develop event marketing strategy for {{event_name}}.

Step 1 - Event Objectives:
What is the primary goal: {{goal}}?
What secondary objectives support this?
How will we measure success?

Step 2 - Audience Definition:
Who is the ideal attendee?
What motivates them to attend?
What objections might they have?

Step 3 - Positioning and Theme:
What makes this event unique?
What is the compelling hook?
How does the theme support goals?

Step 4 - Promotion Strategy:
Pre-event timeline and milestones
Channel mix for promotion
Partner and speaker amplification
Early bird and urgency tactics

Step 5 - Experience Design:
How do we deliver on the promise?
What are the memorable moments?
How do we facilitate networking?

Step 6 - Follow-Up Strategy:
Post-event nurture sequence
Content repurposing plan
ROI measurement approach

Develop the complete event marketing plan.