Urgency Without Pressure Script

Create urgency messaging that is not pushy.

Deal context: {{deal_context}}
Their timeline stated: {{their_timeline}}
Genuine urgency factors: {{urgency_factors}}

Develop ethical urgency messaging:

1. Cost of Delay Approach
   - Quantify what waiting costs them
   - Connect to their stated goals
   - Script for this conversation

2. Opportunity Cost Approach
   - What they miss by not moving
   - Competitor or market dynamics
   - How to frame naturally

3. Deadline-Based Approach
   - Legitimate deadlines to cite
   - Internal vs external deadlines
   - How to present without pressure

4. Social Proof Approach
   - What others are doing now
   - Industry momentum messaging
   - Peer action references

5. Questions that Create Urgency
   - Self-discovery questions
   - Implication questions
   - Timeline testing questions

Provide word-for-word scripts for each approach.