Price Objection Response Generator

A prospect just said: "{{objection_statement}}"

As a VP Sales, help me craft a response that:
1. Acknowledges their concern without being defensive
2. Reframes the conversation around value and ROI
3. Uses specific proof points from similar customers
4. Ends with a question that moves the conversation forward

Our product: {{product_name}}
Typical ROI customers see: {{typical_roi}}
Competitor they mentioned: {{competitor}}

Provide 3 response options ranging from consultative to direct.