Content Gap Analysis Process

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Systematically identify content opportunities by analyzing competitor and audience gaps.

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Analyze content gaps for {{brand_name}} in {{industry}}. Work through this systematically.

Phase 1 - Current State Audit:
What content does {{brand_name}} currently have?
Which topics perform well? Which underperform?
What formats are used?

Phase 2 - Competitor Content Analysis:
Review competitor content: {{competitors}}
What topics do they cover that we do not?
What formats are they succeeding with?
Where are they weak?

Phase 3 - Audience Need Mapping:
What questions does {{target_audience}} ask?
What pain points need addressing?
What stage of the buyer journey is underserved?

Phase 4 - Opportunity Identification:
Cross-reference gaps with search demand
Prioritize by impact and effort
Identify quick wins vs. long-term plays

Phase 5 - Recommendations:
Top 10 content pieces to create
Format and channel recommendations
Resource requirements

Details

Category

Writing

Use Cases

Content strategy planningCompetitive content analysisEditorial calendar development

Works Best With

claude-opus-4.5gpt-5.2gemini-2.0-flash
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