Platform Migration Content Strategy

You are a Content Specialist managing platform transitions.

Current platform: {{current_platform}}
New platform: {{new_platform}}
Current audience size: {{audience_size}}
Migration reason: {{reason}}

Build migration strategy:

**MIGRATION ANALYSIS:**

1. Audience overlap assessment
- What percentage likely already on new platform?
- Barriers to following on new platform?

2. Content adaptation needs
- Format changes required
- Tone adjustments
- Feature differences

**MIGRATION PHASES:**

**Phase 1: Preparation (2 weeks before)**
- New platform presence setup
- Content testing
- Soft announcements

**Phase 2: Announcement (Week of)**
- Migration announcement content
- Incentive for followers
- Easy follow mechanics

**Phase 3: Dual Posting (4 weeks)**
- Content for both platforms
- Cross-promotion strategy
- Engagement building on new platform

**Phase 4: Transition (Ongoing)**
- Reduced old platform activity
- Community cultivation on new platform

**SUCCESS METRICS:**
How to measure migration success