Rebranding Communication Strategy

Plan rebranding communication for {{company_name}}.

Phase 1 - Stakeholder Analysis:
Who needs to know about the rebrand?
- Internal: employees, leadership
- External: customers, partners, media, investors
What does each group care about?

Phase 2 - Message Development:
What is the story of this rebrand?
Why now? What triggered the change?
What is staying the same?
What does this mean for each stakeholder?

Phase 3 - Timing Strategy:
Who learns first and why?
How do we prevent leaks?
What is the public reveal strategy?

Phase 4 - Channel Plan:
Internal communication sequence
Customer announcement approach
Media and PR strategy
Social media rollout

Phase 5 - Asset Transition:
What needs updating and when?
How do we handle the in-between?
What is the timeline for full transition?

Phase 6 - FAQ Development:
Anticipated questions by stakeholder
Approved responses
Escalation paths

Deliver the complete communication plan.