Pricing Presentation Talk Track

Create a talk track for presenting pricing to {{prospect_name}}.

Package being proposed: {{package}}
Total investment: {{investment}}
Value drivers discussed: {{value_drivers}}

Build a pricing presentation framework:

1. Transition from value to price
   - Recap of agreed value and pain points
   - Connection to business outcomes

2. Price presentation approach
   - Anchoring technique
   - How to present the number
   - What to include and exclude

3. Investment framing
   - ROI context around the price
   - Comparison to cost of problem
   - Comparison to alternatives

4. Reaction handling
   - If positive: move to next steps
   - If hesitation: exploration questions
   - If pushback: response scripts

5. Next steps close regardless of reaction