Positioning Strategy Alternatives

Explore positioning strategies for {{product_name}} in {{market}}.

Positioning Option 1 - Category Leader:
Claim: Best-in-class at core function
Target: Buyers wanting proven solution
Risk: Requires proof, high competition
Opportunity: Clear, simple message

Positioning Option 2 - Category Creator:
Claim: New way to solve the problem
Target: Innovators and early adopters
Risk: Market education required
Opportunity: Own the narrative, less competition

Positioning Option 3 - Specialist:
Claim: Built specifically for {{niche}}
Target: Underserved segment
Risk: Smaller TAM, positioning lock-in
Opportunity: Deep resonance, higher prices

Positioning Option 4 - Challenger:
Claim: Alternative to {{competitor}}
Target: Dissatisfied competitor customers
Risk: Defines you by competitor
Opportunity: Clear contrast, ready buyers

Evaluation Matrix:
Score each on: Differentiation, believability, sustainability
Consider: Current assets, competitive response, growth potential

Recommend positioning strategy with rationale.