Product Positioning Statement

Craft a positioning statement for {{product_name}}.

Target market: {{target_market}}
Key differentiator: {{differentiator}}
Competitive alternatives: {{alternatives}}

Create positioning using multiple frameworks:

**Geoffrey Moore Positioning:**
For [target customer]
Who [statement of need]
[Product name] is a [product category]
That [key benefit]
Unlike [competitive alternative]
Our product [key differentiator]

**Messaging Hierarchy:**

1. **Tagline** (5-7 words)
   - Memorable and distinctive

2. **Elevator Pitch** (30 seconds)
   - Problem, solution, proof

3. **Value Proposition** (1 paragraph)
   - Expanded benefit statement

4. **Key Messages** (3-5)
   - Supporting proof points for each

**Positioning Validation:**
- Is it differentiated?
- Is it believable?
- Is it relevant to target?
- Is it sustainable?

**Competitive Positioning Map:**
- X-axis: [dimension 1]
- Y-axis: [dimension 2]
- Where we sit vs competitors
- White space we own

**Testing Plan:**
- How to validate positioning resonates
- Metrics to track