Competitive Positioning Statement

M

Marcus Lee

@marcus-lee

·

Create strategic positioning statements for competitive selling situations.

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Craft competitive positioning statements against {{competitor}}.

Our strengths: {{our_strengths}}
Their known weaknesses: {{their_weaknesses}}
Target buyer priorities: {{buyer_priorities}}

Create positioning statements:

1. Direct Comparison Statement
   - When asked "how are you different?"
   - Factual, professional response

2. Proactive Positioning
   - How to position before they ask
   - Subtle differentiation messaging

3. Landmine Statement
   - Question to plant about competitor weakness
   - How to deliver naturally

4. Proof Point Statement
   - Customer evidence supporting our position
   - Third-party validation to cite

5. Bridge Statement
   - Moving from competitor discussion to our value
   - Refocusing on their needs

For each provide:
- The statement itself
- When to use it
- What response to expect

Details

Category

Communication

Use Cases

competitive positioningdifferentiationsales messaging

Works Best With

gpt-4oclaude-sonnet-4
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