Product Positioning Statement Generator

J

Jordan Reyes

@jordan-reyes

·

Generate product positioning statements using multiple frameworks

25 copies0 forks
Generate a product positioning statement for {{product}}.

Inputs:
- Target customer: {{target_customer}}
- Market category: {{category}}
- Key differentiator: {{differentiator}}
- Primary benefit: {{benefit}}

Generate positioning using multiple frameworks:

1. CLASSIC POSITIONING STATEMENT
"For [target customer] who [need/opportunity], [product name] is a [category] that [key benefit]. Unlike [alternatives], we [key differentiator]."

2. GEOFFREY MOORE TEMPLATE
"For [target customer] who [statement of need], the [product name] is a [product category] that [statement of key benefit]. Unlike [primary competitive alternative], our product [statement of primary differentiation]."

3. STEVE BLANK FORMAT
"We help [customer segment] who want to [job to be done] by [approach] unlike [alternative]."

4. POSITIONING CANVAS
- Who: 
- What: 
- Why different: 
- Why believe: 

5. ELEVATOR PITCH (30 seconds)
[Generate conversational version]

6. TAGLINE OPTIONS (3-5 words each)
- Option A:
- Option B:
- Option C:

Evaluate each for clarity, differentiation, and memorability.

Details

Category

Productivity

Use Cases

Define product positioningCreate elevator pitchesDevelop messaging

Works Best With

gpt-4claude-3
Created Updated Shared

Create your own prompt vault and start sharing