Partner Marketing Program Design

Design a partner marketing program for {{company_name}}.

Step 1 - Partnership Goals:
What do we want from partnerships?
What can we offer partners?
What is the mutual value exchange?

Step 2 - Partner Identification:
What types of partners fit: {{partner_types}}?
What criteria define an ideal partner?
How do we prioritize outreach?

Step 3 - Program Structure:
What partnership tiers exist?
What benefits at each tier?
What expectations of partners?

Step 4 - Co-Marketing Opportunities:
Content collaboration options
Event and webinar partnerships
Co-branded campaigns
Referral programs

Step 5 - Enablement Resources:
What do partners need to promote us?
Logo and brand assets
Content they can use
Sales materials

Step 6 - Measurement and Management:
How do we track partnership success?
What is the review cadence?
How do we grow the program?

Develop the complete partner marketing program.