Partner Co-Selling Strategy Brief

M

Marcus Lee

@marcus-lee

·

Creates strategic briefs for partner co-selling programs

41 copies0 forks
Develop a co-selling strategy brief for partnership with {{partner_name}}.

Partnership Context:
- Partner type: {{partner_type}}
- Joint target market: {{target_market}}
- Revenue goal: {{revenue_goal}}

Create the strategy:

**PARTNERSHIP OVERVIEW**
- Combined value proposition
- Complementary capabilities
- Target customer profile
- Competitive differentiation

**GO-TO-MARKET APPROACH**
- Lead sharing model
- Account mapping methodology
- Joint prospecting activities
- Co-marketing initiatives

**SALES PROCESS INTEGRATION**
- Engagement triggers
- Qualification handoffs
- Joint discovery framework
- Combined proposal approach

**ENABLEMENT REQUIREMENTS**
- Cross-training needs
- Collateral development
- Demo environment setup
- Reference customer access

**SUCCESS METRICS**
- Pipeline contribution targets
- Win rate expectations
- Deal size benchmarks
- Customer satisfaction goals

**GOVERNANCE MODEL**
- Weekly syncs
- Escalation paths
- QBR cadence
- Conflict resolution

Deliver actionable co-selling playbook.

Details

Category

Business

Use Cases

partner strategy developmentco-selling program designalliance sales planning

Works Best With

gpt-4oclaude-sonnet-4
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