Go-to-Market Strategy Brief

Develop a go-to-market strategy for {{product_or_feature}}.

Product context: {{product_context}}
Target launch: {{launch_date}}
Budget constraints: {{budget}}

**Target Audience**
- Primary segment (who is the ideal customer?)
- Secondary segments
- Anti-personas (who is this NOT for?)

**Value Proposition**
- Core message (one sentence)
- Key differentiators (3-5)
- Proof points

**Positioning**
- Category we compete in
- Frame of reference
- Key alternative and why we win

**Channel Strategy**
- Awareness channels
- Acquisition channels
- Activation approach

**Launch Phases**
- Private beta: objectives and success criteria
- Limited launch: expansion criteria
- General availability: scale-up plan

**Pricing & Packaging**
- Pricing approach
- Tier structure
- Promotional strategy

**Success Metrics**
- Awareness metrics
- Acquisition metrics
- Activation metrics

**Dependencies & Risks**