Product Launch Sales Prep Kit

Prepare sales team for a new product launch.

Product: {{product_name}}
Launch date: {{launch_date}}
Key features: {{key_features}}
Target buyers: {{target_buyers}}

Create a sales preparation kit:

1. Product Overview
   - What it is and what it does
   - Why we built it now
   - Positioning statement

2. Value Proposition by Persona
   - Message for each buyer type
   - Problems it solves
   - Outcomes it enables

3. Competitive Positioning
   - How we compare
   - Key differentiators
   - Landmine questions

4. Discovery Questions
   - How to identify opportunities
   - Qualification criteria

5. Demo Highlights
   - Top 3 features to show
   - Talk track for each

6. Objection Handling
   - Anticipated objections
   - Response frameworks

7. Launch Talking Points
   - How to introduce to existing pipeline
   - Outreach templates for prospects