Product Launch Communication Plan

Create a launch communication plan for {{product_name}}. Think through each phase.

Pre-Launch (4 weeks out):
What awareness do we need to build?
How do we tease without revealing?
Who are the key influencers to brief?
What internal alignment is needed?

Launch Week:
What is the announcement sequence?
Which channels go first and why?
What is the media strategy?
How do we handle customer support surge?

Post-Launch (2-4 weeks):
How do we sustain momentum?
What content follows the launch?
How do we collect and share early results?
What optimization happens based on feedback?

Channel Strategy:
For each channel: {{channels}}
What is the unique message?
What is the timing?
What is the format?

Success Metrics:
What does success look like at each phase?
How do we measure and report?

Develop the complete plan for launching {{product_name}} on {{launch_date}}.