Social Commerce Product Launch Playbook

As a Content Specialist, create a social commerce launch playbook for {{product_name}} by {{brand_name}}.

Product Category: {{category}}
Launch Date: {{launch_date}}
Target Audience: {{audience}}

Develop launch strategy:

## PRE-LAUNCH PHASE - 4 weeks out

Week 4: Teaser Campaign
- Mystery posts
- Behind-the-scenes glimpses
- Waitlist building

Week 3: Reveal Build-up
- Feature highlights
- Problem/solution content
- Influencer seeding

Week 2: Social Proof
- Early access reviews
- Unboxing content
- Testimonial collection

Week 1: Urgency Creation
- Countdown content
- Launch day reminders
- Exclusive offer teases

## LAUNCH DAY
- Announcement post sequence
- Live shopping event
- Story takeover
- Real-time engagement

## POST-LAUNCH - 2 weeks
- Customer content featuring
- FAQ addressing
- Review solicitation
- Retargeting content

## PLATFORM SPECIFICS
- Instagram Shopping setup
- TikTok Shop integration
- Pinterest Product Pins
- Facebook Shop optimization

Provide complete content calendar with 40 post concepts.