Product Led Growth Playbook

Create a PLG playbook for {{product_name}}.

Current motion: {{current}}
Target users: {{users}}
PLG goals: {{goals}}

**PLG Playbook:**

**1. Self-Serve Experience**

*Discovery*
- How users find us
- Content strategy
- SEO/SEM approach

*Trial/Signup*
- Friction reduction
- Required vs optional fields
- Verification approach

*Activation*
- Time to value targets
- Key activation milestones
- Guidance mechanisms

**2. Product Virality**

*Viral Loops*
- Collaboration features
- Sharing mechanisms
- Referral programs

*Network Effects*
- Value from more users
- Community building

**3. Conversion Levers**

*Upgrade Triggers*
- Usage-based limits
- Feature-based limits
- Time-based trials

*Conversion Mechanics*
- In-product upgrade flows
- Pricing presentation
- Objection handling

**4. Expansion Mechanics**

*Seat Expansion*
- Invitation flows
- Admin tools

*Usage Expansion*
- Depth of use
- Breadth of use cases

**5. Metrics Dashboard**
| Metric | Current | Target | Status |

**6. Implementation Roadmap**
- Priority initiatives
- Timeline
- Resources needed