Campaign Theme Exploration

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Explore multiple campaign theme directions and evaluate each for brand fit and impact.

4 copies0 forks
Explore campaign themes for {{campaign_goal}}.

Theme Direction 1 - Educational:
Concept: Position campaign around teaching value
Messaging angle and key visuals
Pros: Builds trust, provides value
Cons: May feel slow, less urgency
Predicted resonance with {{audience}}

Theme Direction 2 - Transformation:
Concept: Focus on before/after change
Messaging angle and key visuals
Pros: Emotional, aspirational
Cons: May feel generic, needs proof
Predicted resonance with {{audience}}

Theme Direction 3 - Community:
Concept: Emphasize belonging and shared journey
Messaging angle and key visuals
Pros: Builds loyalty, differentiated
Cons: Requires existing community proof
Predicted resonance with {{audience}}

Theme Direction 4 - Urgency:
Concept: Limited time or opportunity
Messaging angle and key visuals
Pros: Drives action, clear CTA
Cons: Can feel pushy, less sustainable
Predicted resonance with {{audience}}

Synthesis:
Which theme best fits brand and goals?
Can themes be combined?
Recommended direction with execution outline.

Details

Category

Writing

Use Cases

Campaign concept developmentCreative direction planningMarketing theme selection

Works Best With

claude-opus-4.5gpt-5.2gemini-2.0-flash
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Campaign Theme Exploration | Promptsy