Industry News Prospecting Trigger

M

Marcus Lee

@marcus-lee

·

Leverage industry news to create timely, relevant prospecting outreach.

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Create prospecting outreach based on industry news.

News item: {{news_headline}}
Affected companies: {{affected_companies}}
Implication for them: {{business_implication}}
Our relevance: {{our_relevance}}

Build news-triggered outreach:

1. News Analysis
   - What this news means for prospects
   - Urgency it creates
   - Decision drivers triggered

2. Connection to Our Solution
   - How we help in this context
   - Specific value proposition angle
   - Proof points that reinforce

3. Outreach Messages
   - Email leveraging the news
   - LinkedIn message variant
   - Phone script approach

4. Timing Strategy
   - When to reach out
   - Follow-up cadence
   - Content to share

5. Target Prioritization
   - Which companies to contact first
   - Who within those companies
   - Research to do before outreach

Details

Category

Communication

Use Cases

trigger sellingnews-based outreachprospecting strategy

Works Best With

gpt-4oclaude-sonnet-4
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