Social Media Newsjacking Strategy Guide

As a Content Specialist, develop a newsjacking strategy for {{brand_name}}.

Industry: {{industry}}
Brand Voice: {{brand_voice}}
Risk Tolerance: {{risk_level}}

Create newsjacking framework:

## OPPORTUNITY IDENTIFICATION

News Categories:
- Industry developments
- Cultural moments
- Trending topics
- Seasonal events
- Pop culture references

Monitoring Setup:
- News sources to track
- Trend monitoring tools
- Alert configurations
- Team notification protocol

## EVALUATION CRITERIA

Relevance Check:
- Brand connection strength
- Audience interest level
- Authenticity of contribution
- Value addition potential

Risk Assessment:
- Controversy potential
- Timing sensitivity
- Brand safety concerns
- Competitor activity

## RESPONSE FRAMEWORK

Speed Tiers:
- Immediate - within 1 hour
- Same-day response
- Next-day thoughtful take
- Planned content tie-in

Content Approaches:
- Commentary and insight
- Humor and wit
- Educational angle
- Community discussion

## APPROVAL PROCESS
- Decision tree by topic type
- Escalation requirements
- Legal review triggers
- Post-publish monitoring

Provide 10 newsjacking examples with brand application notes.