Brand Deal Negotiation Playbook

As a Content Strategist, prepare me for brand deal negotiations:

**Brand approaching:** {{brand_name}}
**Initial offer:** {{first_offer}}
**My audience metrics:** {{channel_stats}}
**Past brand work:** {{previous_deals}}
**Content deliverables requested:** {{requested_content}}

Create a comprehensive negotiation strategy:

1. VALUE ASSESSMENT
- Calculate your true worth using CPM data
- Audience quality metrics to highlight
- Unique value propositions to emphasize

2. COUNTER-OFFER STRATEGY
- Realistic target number
- Walk-away minimum
- Non-monetary value adds to request

3. DELIVERABLES NEGOTIATION
- Usage rights boundaries
- Exclusivity limitations
- Revision cap setting
- Timeline requirements

4. CONTRACT RED FLAGS
- Clauses to push back on
- Protection requirements
- Payment terms expectations

5. RELATIONSHIP BUILDING
- Long-term partnership positioning
- Performance bonus structures
- Retainer possibility exploration

Provide specific talking points and email templates.