Negotiation Preparation Playbook

Prepare a negotiation strategy for the {{company_name}} deal.

Deal details:
- Proposed value: {{deal_value}}
- Their budget mentioned: {{their_budget}}
- Key stakeholders: {{stakeholders}}
- Their alternatives: {{alternatives}}

My walk-away point: {{walk_away}}

Develop:
1. BATNA analysis (theirs and ours)
2. Value justification talking points
3. Concession strategy (what to give, what to protect)
4. Creative deal structure options
5. Potential trade-offs to propose
6. Red lines and how to communicate them
7. Closing techniques for different scenarios

Think through this step-by-step like an experienced negotiator.