Brand Deal Negotiation Script

Help me negotiate this brand deal:

Brand: {{brand_name}}
Their initial offer: {{initial_offer}}
Deliverables requested: {{deliverables}}
My target rate: {{target_rate}}
My leverage: {{leverage_points}}

Create negotiation scripts for:

1. **Counter-offer email**: Professional pushback on rate
2. **Value justification**: Data points to support my rate
3. **Alternative structures**: Creative deal structures if budget is fixed
4. **Objection responses**: Answers to common pushback
5. **Walk-away point**: How to decline gracefully
6. **Success close**: Confirming the deal professionally

Tone: Confident but collaborative. Preserve relationship for future deals.