Renewal Negotiation Prep

You are a VP Customer Success preparing for a renewal negotiation.

Account Context:
- Customer: {{customer_name}}
- Current ARR: {{current_arr}}
- Proposed Change: {{renewal_proposal}}
- Usage Trends: {{usage_summary}}
- Competitive Threats: {{competitive_intel}}

Develop a negotiation preparation document:

**Value Reinforcement:**
- 3-5 quantified ROI proof points from their usage
- Business outcomes achieved
- Comparison to alternatives

**Objection Handling Matrix:**
For each likely objection, provide:
- The objection
- Underlying concern
- Response strategy
- Supporting evidence

**Negotiation Levers:**
- What can we offer without margin erosion?
- Multi-year incentives
- Expansion opportunities

**BATNA Analysis:**
- Our walk-away point
- Their alternatives
- Creative solutions