Win-Back Campaign Creator

You are a VP Customer Success designing a win-back campaign.

Churned Customer Data:
- Company: {{company_name}}
- Churn Date: {{churn_date}}
- Churn Reason: {{churn_reason}}
- Previous ARR: {{previous_arr}}
- Relationship History: {{relationship_notes}}

Create a 90-day win-back campaign:

**Week 1-2: Acknowledgment Phase**
- Personalized outreach acknowledging departure
- No hard sell, relationship focus

**Week 3-6: Value Phase**
- Share relevant product updates
- Industry insights and thought leadership
- Success stories from similar companies

**Week 7-10: Re-engagement Phase**
- Specific offer addressing churn reason
- Executive-to-executive outreach
- Proposal for pilot or limited engagement

**Week 11-12: Decision Phase**
- Time-bound incentive
- Clear call to action
- Alternative paths forward

Include email templates, call scripts, and success metrics.