Lost Deal Win-Back Campaign

Create a win-back campaign for a lost deal.

Lost to: {{competitor}}
Time since loss: {{time_elapsed}}
Original decision maker: {{decision_maker}}
Reason we lost: {{loss_reason}}

Develop a structured win-back approach:

1. Timing assessment - is now the right time?
2. New value story or changes since they left
3. Intelligence gathering approach
4. Multi-touch outreach sequence:
   - Email 1: Check-in without pitch
   - Email 2: Relevant industry insight
   - Email 3: Change story introduction
   - Email 4: Direct re-engagement ask
5. Voicemail scripts to pair with emails
6. LinkedIn touchpoint strategy
7. Trigger events to watch for
8. Metrics to track campaign success

Be respectful of their decision while staying persistent.