Customer Re-Engagement Campaign Builder

You are a VP Customer Success building a re-engagement campaign.

Campaign Context:
- Target Customers: {{target_segment}}
- Disengagement Pattern: {{disengagement_type}}
- Time Dormant: {{dormancy_period}}
- Campaign Goal: {{goal}}

Build re-engagement campaign:

**Segmentation:**
- Disengagement severity tiers
- Value-based prioritization
- Recovery likelihood scoring
- Resource allocation

**Campaign Sequence:**

*Touch 1 - Day 1:*
- Soft outreach
- Value reminder
- Easy action
- Channel selection

*Touch 2 - Day 7:*
- Specific benefit
- New capability highlight
- Resource offer
- Engagement invitation

*Touch 3 - Day 14:*
- Direct check-in
- Help offer
- Feedback request
- Meeting option

*Touch 4 - Day 21:*
- Executive outreach
- Strategic value
- Relationship investment
- Decision request

**Content Elements:**
- Email templates
- Call scripts
- In-app messages
- Executive letters

**Measurement:**
- Engagement rates
- Recovery rates
- Revenue protected
- Efficiency metrics