Competitive Displacement Prevention

As VP Customer Success, I need to develop a strategy to prevent competitive displacement at a key account.

Threat Assessment:
- Customer: {{customer_name}}
- Competitor: {{competitor_name}}
- Threat Level: {{threat_level}}
- Known Concerns: {{customer_concerns}}

Explore three defensive branches:

Branch A - Value Reinforcement:
- Document current ROI comprehensively
- Highlight competitor switching costs
- Showcase unique capabilities
- Emphasize relationship investments

Branch B - Gap Remediation:
- Address specific customer concerns
- Accelerate roadmap items they need
- Provide workarounds for limitations
- Offer enhanced support or resources

Branch C - Relationship Deepening:
- Increase executive engagement
- Expand stakeholder connections
- Offer strategic partnership benefits
- Create advocacy opportunities

For each branch, evaluate:
- Likelihood of success
- Resource investment required
- Timeline to impact
- Risk of backfire

Synthesize optimal defense strategy with specific action plan.