Competitive Response Plan

Develop a competitive response plan for {{competitor}} launching {{competitive_move}}.

Competitor action: {{action}}
Market impact: {{impact}}
Our current position: {{position}}

**Response Framework:**

**1. Threat Assessment**
- What exactly did competitor do?
- Who is affected?
- How significant is the threat?
- Timeline of impact

**2. Customer Impact Analysis**
- Which customers at risk?
- What conversations are happening?
- Churn signals to monitor

**3. Response Options**

*Ignore*
- When appropriate
- Risks of ignoring

*Match*
- Direct response
- Timeline to match
- Resource implications

*Differentiate*
- Emphasize our strengths
- Reframe the discussion
- Alternative positioning

*Leapfrog*
- Go beyond their move
- Create new category
- Bigger investment

**4. Recommended Response**
- Chosen approach
- Rationale
- Timeline
- Resources needed

**5. Execution Plan**

*Product*
- Feature response
- Roadmap adjustments

*Sales*
- Talking points
- Competitive positioning
- Win-back plays

*Marketing*
- Messaging updates
- Content response

**6. Success Metrics**
- How we measure effectiveness
- Review checkpoints