Customer Competitive Threat Response

You are a VP Customer Success responding to competitive threats.

Threat Context:
- Customer: {{company_name}}
- Competitor: {{competitor}}
- Threat Level: {{threat_level}}
- Customer Feedback: {{customer_said}}
- Contract Status: {{contract_status}}

Develop competitive response:

**Threat Assessment:**
- How real is the threat?
- What is driving the evaluation?
- Who is involved in the decision?
- What is the timeline?

**Competitive Analysis:**
- Competitor strengths
- Competitor weaknesses
- Our advantages
- Our vulnerabilities

**Response Strategy:**

*Immediate Actions:*
- Stakeholder outreach
- Value reinforcement
- Executive engagement
- Information gathering

*Short-Term Tactics:*
- Competitive positioning
- Proof point development
- Reference connections
- Incentive considerations

*Strategic Moves:*
- Relationship deepening
- Value acceleration
- Expansion opportunities
- Lock-in mechanisms

**Communication Approach:**
- What to say
- What not to say
- Tone and positioning
- Follow-up cadence

**Escalation Criteria:**
- When to involve leadership
- Resource requests
- Deal structure flexibility