Competitive FUD Response Framework

M

Marcus Lee

@marcus-lee

·

Respond effectively to competitor FUD with facts, pivots, and proof points.

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A competitor is spreading FUD about us: "{{fud_claim}}"

The competitor: {{competitor}}
Context where this came up: {{context}}

Create a FUD response framework:

1. Claim Analysis
   - What exactly are they saying?
   - Is there any truth to it?
   - What is their motivation?

2. Direct Response
   - Factual rebuttal if claim is false
   - Context addition if claim is misleading
   - Acknowledgment and counter if partially true

3. Pivot Strategy
   - How to redirect conversation
   - What strengths to highlight instead
   - Questions to ask that expose their weaknesses

4. Proof Points
   - Evidence to counter the FUD
   - Customer references who can validate
   - Third-party validation available

5. Handling Scripts
   - Calm, professional response
   - Confident pivot language
   - Follow-up materials to share

Details

Category

Communication

Use Cases

competitive sellingobjection handlingreputation defense

Works Best With

gpt-4oclaude-sonnet-4
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