Renewal Negotiation Preparation

Prepare for an upcoming renewal negotiation.

Customer: {{customer_name}}
Current ACV: {{current_acv}}
Renewal target: {{renewal_target}}
Relationship health: {{relationship_health}}
Competitive threats: {{competitive_threats}}

Build renewal negotiation strategy:

1. Value documentation
   - ROI delivered during contract period
   - Success stories to reference
   - Risks of churning

2. Negotiation positioning
   - Price increase justification
   - Concessions we can offer vs protect
   - Multi-year incentives

3. Competitive defense
   - Switching cost arguments
   - Risk of change messaging

4. Conversation flow
   - Opening frame
   - Handling price pushback
   - Closing techniques

5. Walk-away scenarios and escalation path