Social Media Influencer Vetting Checklist

As a Content Specialist, create an influencer vetting checklist for {{brand_name}} partnerships.

Brand Values: {{brand_values}}
Target Audience: {{target_audience}}
Campaign Type: {{campaign_type}}

Develop vetting framework:

## AUDIENCE ANALYSIS
- Follower count verification
- Engagement rate calculation
- Follower authenticity check - bot detection
- Audience demographics alignment
- Geographic distribution

## CONTENT QUALITY
- Visual and production quality
- Content consistency
- Brand safety review
- Previous brand partnerships
- Sponsored content performance

## BRAND ALIGNMENT
- Values and messaging fit
- Controversial content history
- Political or sensitive topics
- Competitor relationships
- Lifestyle authenticity

## PERFORMANCE METRICS
- Average engagement rates
- Story view rates
- Video completion rates
- Click-through history if available
- Conversion track record

## RED FLAG IDENTIFICATION
- Engagement pods participation
- Follower growth anomalies
- Comment authenticity
- Negative press or controversies
- FTC compliance history

## VERIFICATION PROCESS
- Platform analytics request
- Third-party tool verification
- Reference check with brands
- Contract terms review

Provide scoring rubric with pass/fail thresholds.