Influencer Collaboration Brief Template

J

Jamie Torres

@jamie-torres

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Professional influencer collaboration brief template ensuring clear expectations and successful partnerships

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As a Content Specialist, create a comprehensive influencer collaboration brief for {{brand_name}}.

Campaign Name: {{campaign_name}}
Product/Service: {{product}}
Influencer Handle: {{influencer_handle}}

Develop detailed brief:

## CAMPAIGN OVERVIEW
- Campaign objective and KPIs
- Target audience alignment
- Key messages - 3 maximum
- Campaign timeline

## BRAND GUIDELINES
- Voice and tone guidance
- Visual style requirements
- Logo usage if applicable
- Colors and fonts

## CONTENT REQUIREMENTS
- Deliverable specifications
- Platform and format
- Length and dimensions
- Posting date and time

## TALKING POINTS
- Must-mention elements
- Product benefits to highlight
- CTAs to include
- Links and codes

## CREATIVE FREEDOM
- Areas for creator interpretation
- Encouraged content styles
- Content examples for inspiration

## RESTRICTIONS
- Competitor mentions
- Sensitive topics
- Claims to avoid
- Platform policy reminders

## APPROVAL PROCESS
- Draft submission deadline
- Review timeline
- Revision rounds
- Final approval contact

## PAYMENT AND USAGE
- Compensation terms
- Usage rights granted
- Exclusivity period if any
- Content ownership

Details

Category

Communication

Use Cases

influencer brief creationpartnership documentationcreator onboarding

Works Best With

gpt-4oclaude-sonnet-4
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