Social Media Platform Migration Playbook

As a Content Specialist, create a platform migration playbook for {{brand_name}} moving audience to {{new_platform}}.

Current Primary Platform: {{current_platform}}
Migration Reason: {{reason}}
Audience Size: {{audience_size}}

Develop migration strategy:

## MIGRATION PLANNING

Audience Analysis:
- Platform overlap assessment
- Migration likelihood by segment
- Value proposition for switch
- Friction point identification

Timeline Development:
- Announcement phase
- Transition period
- Parallel operation duration
- Full migration milestone

## COMMUNICATION STRATEGY

Announcement Content:
- Reason explanation
- Benefit emphasis
- Easy follow instructions
- Exclusive incentives

Reminder Sequence:
- Multi-touch campaign
- Countdown posts
- Last chance urgency
- Platform-specific CTAs

## CONTENT TRANSITION
- Cross-posting strategy
- Platform-native adaptation
- Best content migration
- Historical archive handling

## AUDIENCE RETENTION
- Incentive programs
- Exclusive content teasers
- Community rebuilding
- Engagement reignition

## MEASUREMENT
- Migration rate tracking
- Engagement comparison
- Growth velocity on new platform
- Lost audience analysis

Provide 30-day migration communication calendar.