Sales Enablement Content Strategy

Create sales enablement content strategy for {{product_name}}.

Step 1 - Sales Process Mapping:
What are the stages of the sales cycle?
What happens at each stage?
What are common stall points?

Step 2 - Content Needs Assessment:
For each stage:
- What questions do prospects ask?
- What objections arise?
- What proof do they need?
- What content helps sales move forward?

Step 3 - Competitive Ammunition:
What are sales saying about {{competitors}}?
What battlecards do they need?
What win/loss insights inform content?

Step 4 - Format Prioritization:
Which formats are most useful?
- One-pagers, case studies, demos
- Comparison sheets, ROI calculators
- Email templates, talk tracks

Step 5 - Production Plan:
What content exists vs. needs creating?
Priority ranking by impact and effort
Development timeline

Step 6 - Enablement Plan:
How do we train sales on new content?
How do they access and use it?
How do we measure effectiveness?

Deliver the complete strategy.