Tagline Development Exploration

Develop tagline options for {{brand_name}}.

Direction 1 - Benefit Statement:
Generate 5 taglines stating key benefit
Evaluate: Clarity, memorability, uniqueness
Brand fit score

Direction 2 - Aspirational:
Generate 5 taglines inspiring ambition
Evaluate: Emotional resonance, authenticity
Brand fit score

Direction 3 - Action-Oriented:
Generate 5 taglines prompting action
Evaluate: Energy, clarity, motivation
Brand fit score

Direction 4 - Clever/Wordplay:
Generate 5 taglines with creative language
Evaluate: Memorability, meaning, accessibility
Brand fit score

Direction 5 - Simple/Direct:
Generate 5 short, punchy taglines
Evaluate: Impact, versatility, staying power
Brand fit score

Comparative Testing:
Which pass the "stuck in your head" test?
Which work across all contexts?
Which differentiate from {{competitors}}?

Recommend top 3 taglines for testing.