Skeptical Buyer Engagement Script

M

Marcus Lee

@marcus-lee

·

Build trust and credibility with skeptical buyers through patience and proof.

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Engage a skeptical buyer at {{company_name}}.

Their skepticism source: {{skepticism_source}}
Their role: {{role}}
Deal context: {{context}}

Develop skeptic engagement approach:

1. Understanding Their Position
   - Why might they be skeptical?
   - Past experiences influencing them
   - Valid concerns to acknowledge

2. Credibility Building
   - How to earn their trust
   - Evidence over assertions
   - Patience in the approach

3. Conversation Approach
   - Questions that acknowledge skepticism
   - Listening before pitching
   - Finding common ground

4. Proof Strategy
   - Evidence that addresses their concerns
   - Third-party validation
   - Peer references to offer

5. Risk Reduction
   - How to lower perceived risk
   - Pilot or proof of concept options
   - Guarantees available

6. Conversion Signals
   - Signs skepticism is fading
   - When to advance
   - Patience indicators

Details

Category

Communication

Use Cases

skeptic conversiontrust buildingproof selling

Works Best With

gpt-4oclaude-sonnet-4
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