Product Investment Case

Build an investment case for {{initiative}}.

Initiative description: {{description}}
Requested investment: {{investment}}
Strategic context: {{context}}

**Investment Case Structure:**

**1. Executive Summary**
- One paragraph summary
- Investment ask
- Expected return
- Recommendation

**2. Strategic Rationale**
- Why this initiative?
- Strategic alignment
- Market opportunity
- Competitive dynamics

**3. Customer Impact**
- User benefit
- Market size
- Customer evidence

**4. Financial Projections**

*Revenue Impact*
- Revenue opportunity sizing
- Assumptions
- Confidence level

*Cost Analysis*
- Development cost
- Operating cost
- Opportunity cost

*ROI Calculation*
- Payback period
- NPV analysis
- Sensitivity scenarios

**5. Resource Requirements**
- Team composition
- Timeline
- Dependencies

**6. Risk Assessment**
- Key risks
- Mitigations
- Downside scenarios

**7. Alternatives Considered**
- Other options
- Why this approach

**8. Success Metrics**
- How we measure success
- Milestones and checkpoints

**9. Ask**
- Specific approval requested
- Decision timeline
- Escalation if needed