Brand Messaging Audit Process

Audit brand messaging for {{brand_name}}. Work through systematically.

Phase 1 - Inventory:
Catalog all messaging touchpoints: {{touchpoints}}
Document current messaging at each
Note tone, voice, and key claims

Phase 2 - Consistency Check:
Is the core value proposition consistent?
Does the voice match across channels?
Are claims and proof points aligned?

Phase 3 - Audience Alignment:
Does messaging match audience needs at each stage?
Are we speaking their language?
Are we addressing their objections?

Phase 4 - Competitive Differentiation:
Do we sound different from {{competitors}}?
Are our unique claims clear?
Could this messaging be from anyone?

Phase 5 - Performance Review:
Which messages are performing well?
Where are conversion bottlenecks?
What does customer feedback reveal?

Phase 6 - Recommendations:
Prioritized list of messaging updates
New messaging framework
Implementation roadmap

Deliver the comprehensive audit report.