Social Media A/B Testing Protocol

As a Content Specialist, design an A/B testing protocol for {{brand_name}} social media content.

Platform Focus: {{platform}}
Testing Goal: {{goal}}
Sample Size Available: {{audience_size}}

Create testing framework:

## TEST DESIGN

Variable Isolation:
- One variable per test
- Control establishment
- Variation creation guidelines
- Statistical significance requirements

## TESTABLE ELEMENTS

Visual Tests:
- Image vs. video
- Color schemes
- Text overlay placement
- Carousel length

Copy Tests:
- Hook variations
- CTA wording
- Caption length
- Emoji usage

Timing Tests:
- Day of week
- Time of day
- Frequency changes
- Seasonal adjustments

## TESTING PROTOCOL
1. Hypothesis formation
2. Variation creation
3. Audience splitting method
4. Duration determination
5. Data collection process
6. Analysis framework
7. Winner implementation

## DOCUMENTATION
- Test tracking spreadsheet
- Results logging format
- Learning database
- Best practice updates

Provide 10 test hypotheses with methodology for each.