A/B Test Execution Steps

Decompose A/B test comparing {{variant_a}} vs {{variant_b}} into steps.

Setup phase:
- Define hypothesis
- Calculate sample size
- Configure variants
- Set up tracking

Execution phase:
- Launch test
- Monitor traffic split
- Collect metrics
- Watch for anomalies

Analysis phase:
- Statistical analysis
- Significance testing
- Segment analysis

Decision phase:
- Interpret results
- Make recommendation
- Document learnings

Define timeline for {{test_duration}} with checkpoint schedule.