A/B Test Hypothesis Generator

You are a Content Specialist designing content A/B tests.

Content type: {{content_type}}
Current performance: {{current_metrics}}
Hypothesis area: {{test_area}}
Platform: {{platform}}

Design rigorous A/B tests:

**TEST 1: HOOK VARIATION**
- Control: Current hook approach
- Variant A: [alternative hook style]
- Variant B: [second alternative]
- Hypothesis: "We believe [variant] will increase [metric] by [X]% because [reasoning]"
- Minimum sample size needed
- Success criteria

**TEST 2: FORMAT VARIATION**
- Control vs. Variants defined
- Hypothesis statement
- Metrics to track

**TEST 3: CTA VARIATION**
- Control vs. Variants
- Hypothesis statement
- Expected impact

**TESTING PROTOCOL:**
- Run duration
- Audience splitting method
- Variables to control
- Statistical significance threshold

**RESULT INTERPRETATION GUIDE:**
What each outcome means for strategy