Product Vision Document

J

Jordan Reyes

@jordan-reyes

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Create compelling product vision documents that inspire teams

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Share this prompt:
As VP Product, create a compelling product vision document for {{product}}.

Timeframe: {{timeframe}}
Audience: {{audience}}

Vision document structure:

1. THE CURRENT STATE
- Where the market is today
- Customer challenges and frustrations
- Limitations of existing solutions
- The gap that exists

2. THE FUTURE STATE
- What the world looks like when we succeed
- How customer lives improve
- What becomes possible that was not before
- The transformation we enable

3. OUR ROLE
- Why we are uniquely positioned
- Our unfair advantages
- What we believe that others do not
- Our approach to getting there

4. THE JOURNEY
- Major milestones on the path
- Key capabilities we will build
- Evolution of the product over time
- How we will know we are on track

5. STRATEGIC CHOICES
- What we will do
- What we will NOT do
- Trade-offs we are making
- Bets we are placing

6. CALL TO ACTION
- What we need from the team
- How success will be measured
- The first step forward

Make it inspiring yet grounded in reality.

Details

Category

Productivity

Use Cases

Define product visionInspire product teamsAlign on direction

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