Video Content Strategy Development

Develop video content strategy for {{brand_name}}.

Step 1 - Video Objectives:
What role does video play in our marketing?
What goals can video achieve that other content cannot?
How does video fit our resource capacity?

Step 2 - Audience Video Behavior:
Where does {{audience}} watch video?
What video length do they prefer?
What content types resonate?

Step 3 - Content Pillars:
What themes translate well to video?
What formats fit our brand?
- Educational, testimonial, product demo
- Behind the scenes, thought leadership
- User generated, live video

Step 4 - Platform Strategy:
YouTube: long-form, searchable content
LinkedIn: professional, thought leadership
Instagram/TikTok: short-form, engaging
Website: product-focused, conversion

Step 5 - Production Approach:
In-house vs. outsourced capabilities
Quality bar and consistency
Production workflow and calendar

Step 6 - Distribution and Promotion:
How do we maximize reach?
Paid amplification strategy
Cross-platform repurposing

Develop the complete video strategy.