Social Media Content Performance Dashboard

As a Content Specialist, design a content performance dashboard for {{brand_name}}.

Platforms: {{platforms}}
Reporting Stakeholders: {{stakeholders}}
Key Business Goals: {{goals}}

Create dashboard framework:

## TOP-LEVEL METRICS

Awareness:
- Total reach and impressions
- Follower growth rate
- Share of voice
- Brand mention volume

Engagement:
- Overall engagement rate
- Engagement by platform
- Comment sentiment
- Save and share rates

Conversion:
- Click-through rates
- Website traffic from social
- Lead generation metrics
- Revenue attribution

## CONTENT ANALYSIS

Format Performance:
- Image vs. video vs. carousel
- Long-form vs. short-form
- Static vs. interactive

Topic Performance:
- Content pillar breakdown
- Top performing topics
- Underperforming categories

Timing Analysis:
- Best performing days
- Optimal posting times
- Frequency impact

## COMPETITIVE CONTEXT
- Benchmark comparisons
- Industry averages
- Competitor trends

## VISUALIZATION RECOMMENDATIONS
- Chart type selections
- Data visualization best practices
- Interactive elements
- Mobile accessibility

Provide dashboard wireframe with metric placement.