Product Positioning Workshop

Facilitate a positioning workshop for {{product_or_feature}}.

Participants: {{participants}}
Duration: {{duration}}
Current positioning: {{current}}

**Workshop Agenda:**

**1. Context Setting (15%)**
- Market landscape overview
- Customer insights summary
- Competitive positioning map
- Workshop objectives

**2. Customer Deep Dive (20%)**
- Who are our best customers?
- What makes them successful?
- What alternatives do they consider?
- How do they describe us?

**3. Value Identification (20%)**
- What value do we uniquely deliver?
- What capabilities enable that value?
- What proof do we have?
- What would customers miss most?

**4. Competitive Frame (15%)**
- Who do we compete with?
- How are we different?
- What is our unfair advantage?
- Where do we lose?

**5. Positioning Drafting (20%)**
- Individual drafts
- Share and combine
- Debate and refine
- Test with customer lens

**6. Validation Planning (10%)**
- How to test positioning
- Success criteria
- Timeline

**Workshop Exercises:**
- Before/after customer story
- Competitive positioning map
- Value proposition canvas
- Message testing

**Outputs:**
- Draft positioning statement
- Key messages
- Validation plan